Instagram Launches New Shopping Feature

On the 1st of November 2016 Instagram has announced that starting from this week it will be testing a new in-app shopping feature with selected partners: shoppable photos.

How will it work?

A new icon will appear on the bottom left of a photo. By tapping it, Instagram will reveal the items in the photo that are available for purchase along with their selling prices, and clicking on the tag will take you to the product’s description page. To buy, you’ll have to click another link that leads you to the retailer’s website.


As Instagram doesn’t allow links in organic posts, and only lets profiles include a single URL, with the new feature brands won’t have to use the “check link in bio” captions on their photos anymore and followers won’t have to close the app, open the browser, and track down the product they were just looking at.

The full list of test launch partners is Abercombie&Fitch, BaubleBar, Coach, Hollister,  JackThreads, J.Crew, Kate Spade, Levi’s Brand, Lulus, Macy’s, Michael Kors, MVMT Watches, Tory Burch, Warby Parker, and Shopbop.

The new shopping feature is set to become a game changer, however, Instagram has not announced when it will be available to everyone yet.

Third-Party Apps Already Making Instagram Shopping Possible

So what if you want to start thinking if there is a potential reason for you business to explore this new shopping feature?

In the meantime, you can still give your customers a shoppable Instagram experience by using third-party apps to help your followers shop your products online.

To name a few, you can have a look at Like2Buy, which creates a link that takes your followers to a shoppable, curated page that has the look and feel of your business’s Instagram feed.

Have2HaveIt, which re-directs customers directly to the product they love on your e-commerce platform. 

LikeItWantIt (by ReadyPulse), which directly links to product purchase sites, allowing shopping in seconds.

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