“Precious Moments”

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The term “social video” covers a lot of ground. It can refer to something as carefully crafted as a Super Bowl commercial, or something as raw as a live stream on Facebook or Instagram. So how do we define it? My definition of social video is digital video that is designed to be seen and shared through social networks and can deliver on a number of marketing objectives: the most obvious is building brand awareness or telling your brand’s story.



December 2017


Social Videos